2011 Whole Foods Press Release

FOR IMMEDIATE RELEASE
Artist photos & staff interviews available

Media Contact: Adrienne Biggs
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415-524-4474

33rd ANNUAL HARMONY FESTIVAL PARTNERS WITH WHOLE FOODS MARKETSTM
AS EXCLUSIVE TICKET RETAIL OUTLET, OFFERS “NO SERVICE FEE”
WEEKEND TICKETS IN 33 NORTHERN CALIFORNIA STORES UNTIL JUNE 10, 2011

Go Green, Save Green (no foolin’!)

April 1, 2011 (San Francisco Bay Area)—When given an option, most people strive to “go green”. But in today’s financial climate, and especially during April tax time, people are looking for ways to “Go Green and Save Green”. Starting April 1st Harmony Festival and all Whole Foods MarketsTM in Northern California offer you an easy (and fun) way to do both!

Harmony Festival—celebrating its 33rd year June 10-12 at The Sonoma County Fairgrounds in Santa Rosa—is excited to announce an exclusive partnership with Whole Foods Markets, whose 33 Northern California stores* will offer “Three Day Plus” and “Whole Foods/Whole Festival Weekend” Harmony Festival tickets with no additional service fees! This “exclusive” runs through April 24, the “no service fee policy” will be offered at all 33 Northern California Whole Foods Markets* through the Festival weekend, and other retail ticket outlets will be added April 25 (check the Harmony Festival web site, Facebook or Twitter for details).

While you're picking up your local, organic produce you can save on the Greenest ticket in town! The WHOLE FOODS/WHOLE FESTIVAL WEEKEND pass—which includes all weekend admission for all Day shows, Harmony After Dark Zone AND all late night indoor concerts—is $180. The THREE DAY PLUS pass—which includes all weekend admission for all Day shows and Harmony After Dark Zone but does not include late night indoor concerts—is $120.

This year Harmony Festival’s lineup includes performances by Primus, The Flaming Lips, Michael Franti & Spearhead, G. Love & Special Sauce, Railroad Earth, Edward Sharpe & The Magnetic Zeros, Grace Potter & The Nocturnals, Ghostland Observatory, Krishna Das, Natacha Atlas and keynote speakers Mariel Hemingway, Mike Farrell, Will Durst, Caroline Casey and many more! For information visit www.HarmonyFestival.com

Founded in 1978, Harmony has evolved from a grass roots community event into the premier progressive lifestyle festival on the west coast celebrating music, art, ecology, healthy living and spirituality, attracting over 300 exhibitors and 35,000 attendees annually. Harmony is further expanding to include a series of year-round events including a Southern California Harmony Festival in Ventura, California October 21-23, 2011.

Celebrate Earth Day every day at your local Whole Foods Market, and support Harmony Festival’s 33 years of green goodness when you buy your advance Weekend tickets at a participating store. 33 years of Harmony, 33 Whole Foods Markets stores, “no service fee” tickets…that’s music to everyone’s ears! Please support the Harmony Festival and the Whole Foods Market near you!

*‘THREE DAY PLUS’ AND ‘WHOLE FOODS/WHOLE FESTIVAL’ HARMONY FESTIVAL TICKETS ARE AVAILABLE WITH “NO SERVICE FEE” APRIL 1 THROUGH FESTIVAL WEEKEND JUNE 10-12 AT THESE 33 PARTICIPATING NORTHERN CALIFORNIA WHOLE FOODS MARKETS STORES:

Berkeley   3000 Telegraph Ave,  Berkeley, CA 94705 510.649.1333 
Campbell  1690 South Bascom Ave,  Campbell, CA 95008 408.371.5000
Capitola  1710 41st Avenue,  Capitola, CA 95010 831.464.2900 
Cupertino 20955 Stevens Creek Blvd,  Cupertino, CA 95014 408.257.7000
Fresno  650 W. Shaw Ave,  Fresno, CA 93704 559.241.0300 
Los Altos  4800 El Camino Real,  Los Altos, CA 94022 650.559.0300
Los Gatos  15980 Los Gatos Blvd,  Los Gatos, CA 95032 408.358.4434 
Mill Valley  731 East Blithedale,  Mill Valley, CA 94941 415.381.3900 
Mill Valley  414 Miller Ave,  Mill Valley, CA 94941 415.381.1200 
Monterey  800 Del Monte Center,  Monterey, CA 93940 831.333.1600 
Napa  3682 Bel Aire Plaza,  Napa, CA 94558 707.224.6300 
Novato 790 De Long Avenue,  Novato, CA 94945 415.878.0455 
Oakland  230 Bay Place,  Oakland, CA 94612 510.834.9800 
Palo Alto  774 Emerson St,  Palo Alto, CA 94301 650.326.8676 
Petaluma   621 E. Washington St,  Petaluma, CA 94952 707.762.9352 
Redwood City 1250 Jefferson Ave,  Redwood City, CA 94062 650.367.1400 
Roseville  1001 Galleria Blvd.,  Roseville, CA 95678 916.781.5300 
Sacramento   4315 Arden Way,  Sacramento, CA 95864 916.488.2800 
San Francisco  1765 California St,  San Francisco, CA 94109 415.674.0500 
San Francisco  690 Stanyan Street,  San Francisco, CA 94117 415.876.6740 
San Francisco  3950 24th Street,  San Francisco, CA 94114 415.282.4700 
San Francisco  450 Rhode Island St,  San Francisco, CA 94107 415.552.1155 
San Francisco  399 4th Street,  San Francisco, CA 94107 415.618.0066 
San Jose 1146 Blossom Hill Rd. San Jose, CA 95118 408.266.3700
San Mateo 1010 Park Place San Mateo, CA 94403 650.358.6900
San Rafael 340 Third St. San Rafael, CA 94901 415-451-6333
San Ramon 100 Sunset Drive San Ramon, CA 94583 925.355.9000
Santa Cruz 911 Soquel Ave. Santa Cruz, CA 95062 831.426.9901
Santa Rosa 1181 Yulupa Santa Rosa, CA 95405 707.575.7915
Santa Rosa 390 Coddingtown Mall Santa Rosa, CA 95401 707.542.7411
Sebastopol 6910 McKinley St. Sebastopol CA 95472 707.829.9801
Sonoma 201 West Napa St. Sonoma, CA 95476 707.938.8500
Walnut Creek 1333 East Newell Ave. Walnut Creek, CA 94596 925.274.9700